Throughout the NHL 23-24 season, I developed and executed conceptual artwork for On-Disc features and Live events. This process began with a collaboration with Game Producers to establish the art direction for each event. We crafted concept statements, keywords, and mood boards, referencing graphic elements and imagery to communicate brand identity to our users effectively.
Once the alignment was achieved with seniors and Game Producers on the research and references, I explored design solutions for various in-game applications such as player cards, collectibles, reward packs, and screen backgrounds. Each event required multiple rounds of iterations and feedback before finalizing our deliverables.
NHL 24 - Squad Battles
NHL 24 - Community Request
NHL 24 - Collection & Collectibles
NHL 24 - Moments
