Hi there! I’m Fernanda Nauata,
and I’m a UX/UI Designer based in Vancouver, Canada.
Born in Brazil, I moved to Canada seven years ago. Currently, I live in Vancouver with two birds Jonny and Jiraiya.
As a member of the DX Department at Electronic Arts, I specialize in UI and UX design for websites, design systems, and tools for designers.
While at The Coalition, a first-party Xbox Studio, I was the sole graphic designer for the Esports team. I created assets that reached millions of people via in-game messaging, interfaces and overlays, social media channels, and LAN events. As part of that role, I was responsible for establishing the brand and graphic library for Gears Esports, collaborating with partners, and creating style guides for online and in-person events. During this position, I gained more user insights, and I became more interested in proving design success based on user research.
I have designed for AAA video game titles and brand advertisement campaigns over my many years in the industry. Animation and video editing, as well as creating promotional videos in-game and outside of the game, are some of the projects I take on.
In my spare time, you can find me at one of Vancouver's climbing gyms. I am also passionate about photographing the beautiful Vancouver landscape.
You can reach me at ferhcard[at]gmail[dot]com
things that inspire me :)