Hi there! I’m Fernanda Nauata,
and I’m a UX/UI Designer based in Vancouver, Canada.
Originally from Brazil, I moved to Canada five years ago. Currently, I live in Vancouver with my husband Nelson and our two birds Jenny and Jiraiya.
As a member of the DX Department at Electronic Arts, I specialize in UI and UX design for websites, design systems, and tools for designers.
While at The Coalition, a first-party Xbox Studio, I was the sole graphic designer for the Esports team, creating assets that reached millions of people via in-game messaging, interfaces and overlays, social media channels, and LAN events. As part of that role, I was responsible for establishing the brand and graphic library for Gears Esports, collaborating with partners, and creating style guides for online and in-person events. During this position, I gained more user insights, and I became more interested in proving the success of design based on user research.
I have designed for AAA video game titles and brand advertisement campaigns over the course of my many years in the industry. Animation and video editing, as well as creating promotional videos in-game and outside of the game, are some of the projects I take on.
In my spare time, you can find me at one of Vancouver's climbing gyms. I am also passionate about photographing the beautiful Vancouver landscape.
You can reach me at ferhcard[at]gmail[dot]com
things that inspire me :)