Hi there! I’m Fernanda Nauata,
and I’m a UX/UI Designer based in Vancouver, Canada.
I’m a Brazilian who moved to Canada five years ago. I currently live in Vancouver with my husband Nelson, and our two birds Jenny and Jiraiya.
I’m currently working in the EAX Department at Electronic Arts where I delve deeply into UI and UX design for products, more precise tools for designers.
Formerly, I was the sole graphic designer for the Esports team at The Coalition, a first-party Xbox Studio, designing assets that reach millions of people via in-game messaging, interfaces and overlays, social media channels and LAN events as well. There I was establishing the branding of the Gears Esports product, collaborating with partners and creating style guides and UI graphic libraries for online and in-person events. At this position, I started to receive more user insights, I was drawn to the idea of proving the success of design based on user research and insight.
In my many years working in the industry, I have worked on a variety of projects -from designing for AAA video games titles to designing for brand advertisement campaigns. Some of the projects include animation and video editing, creating gifs and promotional videos for in-game and external needs.
When I am not working you can find me in one of the climbing gyms in Vancouver. Another passion of mine is shooting the beautiful landscape in Vancouver.
Feel free to contact me: ferhcard[at]gmail[dot]com
things that inspire me :)