Hi there, I'm Fernanda Nauata, a Vancouver-based multidisciplinary designer. 
Hi there! I’m an Experience Designer, and I’ve spent the last seven years designing for the gaming industry, focusing on creating designs that not only look great but also meaningfully enhance the player experience.
My journey began at The Coalition, where I played a key role in shaping the branding for Gears Esports. I collaborated with partners like Xbox and Twitch to create cohesive visuals for online and live events, learning the importance of listening to players and using their feedback to craft designs that truly resonate. Later, at Electronic Arts, I expanded my expertise in UI/UX design, working on scalable design systems, tools for designers, and promotional assets for AAA games. I contributed to major titles like NHL and Wild Hearts, while also helping to update the branding of EA.com and EAsports.com to make them more inclusive and accessible.
For me, design is about much more than aesthetics. It’s about solving problems, collaborating with others, and creating experiences that work seamlessly for everyone. I’ve worked closely with researchers to implement accessible UI features, such as improving contrast and readability, ensuring my designs reflect the diversity of players. Seeing these changes make a difference has been one of the most rewarding parts of my career.
When I’m not designing, I explore hobbies that inspire my creativity and keep me balanced. As a lifelong gamer, I enjoy discovering different genres and analyzing how games with rich storytelling and world-building connect with players. I’m also a passionate golfer and a member of the LPGA Amateur Golf Association, where I’ve honed patience, focus, and strategic thinking. Rediscovering crochet has been another creative outlet, reminding me of the joy of making something by hand. Staying active through fitness and rock climbing helps me recharge, while caring for my senior cat and birds brings me happiness and inspiration from nature’s textures, colors, and patterns.
I’m passionate about creating designs that spark creativity, bring people together, and leave a lasting impression. My goal is to continue pushing boundaries, championing inclusivity, and sharing my knowledge to inspire others in the design community. If you’re looking for someone who loves crafting unforgettable player experiences, I’d love to connect!
things that inspire me :)
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