Hi there 👋 I'm Fernanda Nauata, a Vancouver-based multidisciplinary designer. 
Hey there! I’m Fernanda Nauata, an Experience Designer with over a decade of creative expertise spanning gaming, tech startups, and design studios. My journey began in marketing agencies and design consultancies, but it was when I entered the gaming industry that everything clicked, bringing together my lifelong passion for games with my design craft.
Growing up in Brazil, some of my fondest memories are of playing Tomb Raider on a friend’s PlayStation, completely captivated by the characters, the storytelling, and the immersive worlds. That early spark turned into a career where I could design those very experiences for others.
At The Coalition (Xbox Game Studios), I helped shape the Gears Esports brand, collaborating with Xbox, Twitch, and global partners to elevate the competitive gaming experience. At Electronic Arts (EA), I worked across beloved franchises like FIFA, It Takes Two, NHL, and Wild Hearts, designing scalable in-game UI systems, web experiences, and promotional assets. I also contributed to transforming EA.com and EASports.com, where my focus on accessibility and intuitive design improved how millions of players connect with the games they love.
Today, I’m part of the ProtoPie team, where I bridge web design, storytelling, and product strategy to empower designers worldwide. I collaborate across design, growth, and marketing teams to create impactful web experiences, streamline communication, and improve onboarding content for new users. Beyond visuals, I’m also contributing to design strategy initiatives, interviewing stakeholders, identifying inefficiencies, and helping shape processes that make teams more effective.
Outside of work, creativity and play continue to shape who I am. I’m a member of the LPGA Amateur Golf Association, where I’ve learned patience, strategy, and focus through the game. I also enjoy crochet (a reminder of the joy of making by hand), climbing, working out, and caring for my cat and birds, yes, they actually get along! 
I’m passionate about building engaging, user-focused experiences that foster immersion, connection, and joy. Whether in games, digital platforms, or interactive tools, my goal is always to design experiences that bring people closer to what they love.
If you’re looking for someone who combines creativity, strategy, and a deep love for gaming and design, I’d love to connect! 😊
things that inspire me :)
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