Hi there! I’m Fernanda Nauata,
and I’m a UX/UI Designer based in Vancouver, Canada.
I’m a Designer, with UX/UI, Graphic and Front-End Developing skills, based in Vancouver, currently working in the EAX Department at Electronic Arts where I delve deeply into UI and UX design for products, more precise tools for designers.
Formerly, I was the sole graphic designer for the Esports team at The Coalition, a first-party Xbox Studio, designing assets that reach millions of people via in-game messaging, interfaces and overlays, social media channels and LAN events as well. There I was establishing the branding of the Gears Esports product, collaborating with partners and creating style guides and UI graphic libraries for online and in-person events. At this position, I started to receive more user insights, I was drawn to the idea of proving the success of design based on user research and insight.
In my many years working in the industry, I have worked on a variety of projects -from designing for AAA video games titles to designing for brand advertisement campaigns. Some of the projects include animation and video editing, creating gifs and promotional videos for in-game and external needs.
When I am not working you can find me in one of the climbing gyms in Vancouver. Another passion of mine is shooting the beautiful landscape in Vancouver when it’s not raining.
Feel free to contact me: ferhcard[at]gmail[dot]com
things that inspire me :)