Hi there 👋 I'm Fernanda Nauata, a Vancouver-based multidisciplinary designer. 
Hey there! I’m Fernanda Nauata, an Experience Designer who’s been in the gaming industry for over seven years. But my design journey didn’t start in games. Before that, I worked in marketing agencies and design studios. But games? It's where my heart is and will always be.
I grew up in Brazil, and for as long as I can remember, gaming has been a part of my life. Some of my best memories were at my friend’s house, taking turns playing Tomb Raider on her brother’s PlayStation, captivated in the story and immersed in the world. I found that games were more than a pass time but something I wanted to be apart of. That love for gaming never faded, and when I finally got to bring my design skills into the industry, it all clicked.
At The Coalition (Xbox Game Studios), I played a key role in shaping the Gears Esports brand, collaborating with main stakeholders at Xbox, Twitch, and other partners in shaping the brand for Gears Esports. My contributions helped strengthen brand recognition and elevate the esports experience for players and fans. At Electronic Arts, I focused on experience design, designing intuitive in-game UI elements, scalable systems, web experiences, and promotional assets for NHL, Wild Hearts, It Takes Two, and FIFA. I also helped transform EA.com and EASports.com, improving accessibility to ensure great design works for everyone. Seeing those changes positively impact the gaming community reinforced why I love what I do.
Creativity doesn’t stop when I log off. As a member of the LPGA Amateur Golf Association, golf has taught me patience, focus, and strategy on how to approach the challenges of the game. I also enjoy crochet, a hobby that reminds me of the joy of making things by hand. When I’m not designing, golfing, or crocheting, you can find me at the climbing gym, working out, or spending time with my cat and birds (haha yes, they get along).
I’m currently looking for a role where I can channel my passion for design to create engaging, player-focused experiences that cultivate deeper interaction and immersion through play.
If you’re looking for someone who brings creativity, strategy, and a deep love for gaming, let’s connect! 😊
things that inspire me :)
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